The right press release can propel any innovative product into the big league, turn a small event into a giant rally or attract readers to a book signing. Whether you want to thwart a corporate takeover bid or raise funds for a community project, delivering the right message through the news means empowerment in a media-dominated world.

Peter Denton covers radio, television and print Press Releases especially for the Australian Market but these skills are universal.

In this book you learn ...

• All the basics like what a press release would look like and what details to include
• Lots of examples
• The keys to choosing news worthy topics and then pitching it to the right audience.
• The power of headlines that are eye-catching.

You can master the essential tool or PR professionals - with How to write and pitch your press release.